Thoughtfully Curated. Beautifully Different.
Welcome to Reign About Town – an independent online boutique bringing together handcrafted pieces, one-of-a-kind upcycled creations and thoughtfully chosen gifts.
Every item is selected or handmade with care, celebrating creativity, sustainability and timeless style. From statement umbrellas and genuine crystal adornments to one-of-one upcycled denim, handmade dog accessories and unique gift ideas, you'll discover pieces that are made to be loved, used and treasured.
A Little About Me
Hello, I'm Sarah, the founder and creative mind behind Reign About Town.
Creativity has always been a big part of my life. With a BA (Hons) in Textiles and a background in fashion, design and embroidery, I've spent much of my working life surrounded by fabrics, colours, textures and beautiful things.
My career has taken me through fashion retail, textile and fashion design, garment technology, quality control and visual merchandising, giving me an appreciation for both the creative process and the importance of quality and attention to detail.
I've always loved experimenting with ideas, combining materials and finding new ways to create something a little different. I'm often juggling several projects at once, with the next idea taking shape before the last one is finished!
Reign About Town brings together my love of design, making and discovering unusual finds. From transforming pre-loved denim into one-of-a-kind pieces to creating crystal jewellery and carefully choosing accessories for the boutique, everything reflects a little of my personality and creative journey.
And of course, there's Ralph, our much-loved dachshund, who has inspired a growing collection of dog accessories and sausage dog treasures!
Reign About Town is a place where creativity, individuality and a little bit of fun come together.
Handmade, Thoughtfully Chosen
We believe shopping should be personal. That's why you'll find small-batch handmade collections alongside carefully curated accessories that you won't see on every high street.
Whether you're searching for:
- One-of-one upcycled denim
- Genuine crystal jewellery and accessories
- Statement umbrellas and parasols
- Handmade dog bandanas and accessories
- Thoughtful gifts for someone special
there's always something a little different waiting to be discovered.
Sustainability at Heart
Giving beautiful things a second life is part of what inspires Reign About Town. Our handcrafted upcycled denim collection transforms pre-loved textiles into unique accessories, helping reduce waste while creating something completely original.
Alongside our handmade collections, we carefully source products that complement our values of quality, longevity and thoughtful design.
Shop Online or Visit Us at Events
Based in South Staffordshire, Reign About Town is an online boutique delivering across the UK. You'll also find us at selected artisan markets, craft fairs and local events, where you can browse our latest collections in person.
Thank you for supporting a small independent business. We hope you find something that makes you smile.