Cart 0

Our Story

Here at Reign About Town we are passionate about ensuring people look good and feel great whatever the weather.  We offer a fantastic range of rainwear and a growing summer clothing collection.  Reducing our carbon footprint is more important than ever, we bring sustainable fashion through collections of recycled and upcycled garments and accessories, in our Reign About Sustain section.

Located in the Midlands UK, Sarah the founder of Reign About Town has a successful background within the Fashion and Textiles Sector.  Having worked in the design, manufacturing, quality and retail areas of the industry.  Prior to this she was very fortunate to have had an enjoyable education in Art and Design.  Completing a BA(Hons)Textiles degree, she continued to achieve qualifications in Fashion and Embroidery through the City and Guilds programme of courses.  She learnt how to bring her designs and inspiration to life!

"The brand originated from a yellow mac that I made and just loved to wear.  I started making it in different colours and then I made the design reversible.  I developed a matching girl's mac perfect for the 'Mini Me' trend.  I continued to make more products including pretty ponchos and matching dog coats.  The range was coordinated with funky wellies and urban umbrellas.  We are now proud stockists of Evercreatures wellies, Soake Umbrellas and Crufts Dog Accessories." Sarah - Reign About Town

We are very excited about the future here at Reign About Town as we continue to grow our product range with some fun and sustainable items.  With some new ideas around the corner for the beach, motor, home and garden.

Visit our contact page to find out how to get in touch.  Stay up to date with new arrivals and trending information through our social media channels linked from this site. 


Reign About Town xx